Monthly Archives: August 2010

Valerio Moda 2011 Spring/Summer Collection

My latest campaign for an amazing leather designer Ali Mokhtarian of Valerio Moda.


shot at the Sugar Studios  with the crew:
Male Model – Brandon Mills
Female Model – Alison
Campaign Photographer – Jonathan Cruz
Digital Assistant – Deo Cruz
Lead Makeup – Maria Rahmany
Video and behind the scenes stills- Dan Ax



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Filed under Community, Creative, fashion, Photography by Jonathan Cruz, Promotions, Video

Morning walk with my ‘Blutterfly’ Ballerina

I’ve been spending a lot more time at home since the studio flooded almost a month ago. I’ve set up office in Sofia’s playroom in the basement of our home. Sofia and I have spent a lot more time together, playing early morning lego and going for walks with our dog Jake. Our neighborhood is blossoming with all different kinds and colors of flowers. Sofia has taken the self appointed role of “teacher” when it comes to strolling along the gardens.

She creates imaginative stories about the different plants, what their names are, where they come from, and what can be done with them. She loves to teach me about how intricate each flower is, and the variety of colors within then. We’ve bonded in a whole new way.

I’ve noticed she tends to focus primarily on the wild flowers growing along the edges of the sidewalks rather than on the intended “center piece” flowers in the gardens. Her great-grandmother calls them the flowers that were “planted by God”. She loves dandelions in particular and knows that they are pretty much the only flower she can pick and bring home for Mama.

I guess these are the important moments in our lives that we always hope that we will never forget. I’m so fortunate to be able to capture these moments and keep them for a lifetime. These last few weeks have been an extremely difficult time in my life in several ways. My little girl has taught me that there are a lot more important things in life than the things that we stress about.

I look forward to many more walks with her as new and different flowers come out in our area. I’m sure I will be learning a lot more from her.


Filed under Community, Heroes, Photography by Jonathan Cruz