Category Archives: Creative

How to Make a butterfly: Sofia’s Crafts for kids intsructional video #001

 

One of our regular morning routines, is “craft time”. After watching some you tube videos on how to make some simple crafts, we have mostly done the ever loved butterflies. For months we have been perfecting them, each of them made with care and love. Most of these butterflies have been given to loved ones as cards or just a special gift. Some have been made to keep forever. Sofia now is able to share her lovely morning glory with others who might want to give it a try. Hope you enjoy her first instructional video.  shot  on  iphone.

Let us know how your butterflies turn out!!!

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Filed under Community, Creative, family, Photography by Jonathan Cruz, shot on iphone, Video

Valerio Moda 2011 Spring/Summer Collection

My latest campaign for an amazing leather designer Ali Mokhtarian of Valerio Moda.

 
 
 
 

shot at the Sugar Studios  with the crew:
Male Model – Brandon Mills
Female Model – Alison
Campaign Photographer – Jonathan Cruz
Digital Assistant – Deo Cruz
Lead Makeup – Maria Rahmany
Video and behind the scenes stills- Dan Ax


 

 

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Filed under Community, Creative, fashion, Photography by Jonathan Cruz, Promotions, Video

Tony goes to Barcelona

 

A good friend of mine, Tony Millares III, owns an exceptional architectural woodworking firm called Urthwurks Furniture Inc.  Starting in Brooklyn, NY, he moved his shop to Vancouver in 2001 and has designed and built for Jasper Johns, Francesco Clemente, Bette Midler, ALIFE NYC and the list goes on and on.  Last year, he worked on the restoration of the Wing Sang building, which is now the home of the Rennie Collection . In the end of 2009, he was busy completing Canadian artist, Rodney Graham’s   new line of work called POSSIBLE ABSTRACTIONS, which is a series of sculptures in the shape of a painting made out of wood and corian.  Tony was hired as the artist’s technical advisor and built the entire collection which is now showing at the Museu Pablo Picasso in Barcelona.  He has written a few words on his blog about the process.

In mid-January, the pieces were shipped to Barcelona along with privately owned Rodney Graham pieces that were lent to the museum for Through the Forest, Rodney’s first solo exhibit. Unexpectedly, Tony was given a well deserved first class ticket to Barcelona to attend the opening and unveiling of POSSIBLE ABSTRACTIONS and as I write this article, he is on his way home.

Over the past year and a half, I have had the opportunity to shoot a lot of his work, and looking through te lens, I have learned that he is an extreme perfectionist when it comes to his own work.   I have never seen so much passion and love put into every detail.  With each job, he hones his skills as a designer and craftsman and he blows my mind every time I shoot his work.   The photos I took are only a fracture of what went on behind the scenes in the last few weeks before the opening in Barcelona.  

 
















“Ok, what’s next?”

 Welcome home Tony, and congratulations to you and your team at Urthwurks! 

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Filed under 1, Creative, Events, Photography by Jonathan Cruz

Winter Warmers on Water Street

On this eve of Christmas, many of you are nestling in with the family for a few days of rest and rejoicing in an age-old holiday tradition – booze.  Aside from the feasting and singing and enjoyment of good company, nothing enhances ones jolly mood more than a festive Christmas cocktail. So in the spirit of the season, we have concocted our own cocktail, sure to put the jolly in your holly.

The C3 is a delicious blend of ingredients, mixed with Ciroc Vodka, distilled from Mauzac Blanc and Ugni Blanc grapes, grown in the Gaillac and Cognac regions of France. Why C3 you ask? It’s the Cruz Christmas Cocktail, ofcourse.

– A fifth (1½ oz.) Ciroc Vodka –
– Generous splash of Aloe juice –
– Stirred, not shaken –
– Add a few cranberries for color –
– Finish with a sprig of mint –

Refreshing and festive, the C3 will have your family and friends rockin’ around the Christmas tree til dawn.

From everyone at Jonathan Cruz Photography, have a safe and happy holiday.

Merry Christmas – Joyeux Noel – Buon Natale – Feliz Navidad – Feliz Natal – Maligayang Pasko

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Filed under Creative, HM

The many faces of Sarah Smyth

Over the summer, we partnered with the talented Sarah Smyth, a Vancouver-based actress who has appeared on shows like Smallville and Harper’s Island. The concept was to coordinate a series of creative shoots, demonstrating how multi-faceted and multi-dimensional Sarah can be.

Check out Sarah’s YouTube channel here: www.youtube.com/TheSarahSmyth

Several different looks and many characters later, Sarah uses her acting chops to work it for the camera going from a rock star and 1950’s pinup to the girl next door and – wait for it…a bearded man.

Check out some of the snaps from the shoot below:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 



 

 


 

 

 

 

Credits: Make up by the fabulous Maria Rahmany, Costumes by Sara Rakhshandeh,Hair Design by Trish Aye,  Hair Design by Cara Doell. Photography by Jonathan Cruz , Assistant/Video: Dan Ax, Mathias Zetzsche, crew: Annalissa & Katie

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Filed under Celebrity, Community, Creative, fashion, HM, Video