Category Archives: fashion


I got a phone call a month ago from a client, Brenda I had  worked with quite a long time ago.  She asked if I did talent headshots as her 16 year old grand daughter,Emily was asking if I could photograph her as she knew of my work from the photos of her dad in both her house and her grandmas.  Brenda told me that it would be fun to have me work with Emily for the nostalgia and all. She also said that Emily likes to straighten her hair.  Even daily  for school.  I asked if I could see a photo of Emily in her natural curls and to my surprise I thought I was looking at a young Vivian Leigh. I asked Brenda if she could convince Emily to challenge herself to come to our shoot with her natural hair and no makeup.  -satisfaction guaranteed.  This is what we came up with. Btw, Emily was such a delight to work with!

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Filed under Community, family, fashion, People, Photography by Jonathan Cruz

Valerio Moda 2011 Spring/Summer Collection

My latest campaign for an amazing leather designer Ali Mokhtarian of Valerio Moda.


shot at the Sugar Studios  with the crew:
Male Model – Brandon Mills
Female Model – Alison
Campaign Photographer – Jonathan Cruz
Digital Assistant – Deo Cruz
Lead Makeup – Maria Rahmany
Video and behind the scenes stills- Dan Ax



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Filed under Community, Creative, fashion, Photography by Jonathan Cruz, Promotions, Video

The many faces of Sarah Smyth

Over the summer, we partnered with the talented Sarah Smyth, a Vancouver-based actress who has appeared on shows like Smallville and Harper’s Island. The concept was to coordinate a series of creative shoots, demonstrating how multi-faceted and multi-dimensional Sarah can be.

Check out Sarah’s YouTube channel here:

Several different looks and many characters later, Sarah uses her acting chops to work it for the camera going from a rock star and 1950’s pinup to the girl next door and – wait for it…a bearded man.

Check out some of the snaps from the shoot below:





























Credits: Make up by the fabulous Maria Rahmany, Costumes by Sara Rakhshandeh,Hair Design by Trish Aye,  Hair Design by Cara Doell. Photography by Jonathan Cruz , Assistant/Video: Dan Ax, Mathias Zetzsche, crew: Annalissa & Katie

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Filed under Celebrity, Community, Creative, fashion, HM, Video